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Video: JC Chasez attends “The Beat Thang” by Dallas Austin Launch

Submitted by on July 30, 2011 – 10:59 amNo Comment

Some video, thanks to JC-Chasez.net at Dallas Austin’s launch of The Beat Thang.

Dallas Austin Celebrates Beat Thang Release With LA and ATL Parties.

The world’s first fully portable music production studio, the Beat Thang, is now available exclusively at Best Buy stores across the country.  Grammy-winning producer-songwriter-”keyboard fanatic” and owner of the Atlanta-based Rowdy Electronics, Dallas Austin, is introducing the groundbreaking product through a joint venture with Nashville’s BKE (Beat Kangz Electronics).  To celebrate the release, Austin and BKE recently threw launch parties in Los Angeles and Atlanta so that producers, DJs and musicians could experience the Beat Thang first hand.  Check out videos from LA andAtlanta to see the Beat Thang in action and to hear commentary from guests including Jazzie Pha, DJ Toomp, JC Chasez, Drumma Boy and more. 

“I think it’s laid out very well for a producer,” explains Tricky Stewart who has produced countless chart-toppers including Rihanna’s “Umbrella” and Beyonce’s “Single Ladies.”  “It seems to be one of the best workstations that I’ve seen as far as an all-encompassing machine of creativity.”

After nearly 5 years of development, the Beat Thang levels the playing field – simplifying professional music production down to its core and redesigning the production experience in a way that lets any music enthusiast, beginner or pro, create music the way it’s meant to be made…in the moment.  The Beat Thang is fully portable and comes pre-loaded with over 3,000 original and professionally mastered sounds, a built in mixer, effects rack, sampler, and performance keyboard.

The Beat Thang is now available for purchase online and at Best Buy stores with a Musical Instruments department.  For more information visitBeatthang.com and for the chance to win a machine enter the Win A Beat Thang contest on Facebook.

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