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LOOK, with your special eyes! WilliamRast Eye Wear, coming soon!

Submitted by on June 4, 2010 – 9:10 amNo Comment

I know, I know. Last post today unless something AWESOME happens and then I will have to tell you about it!

Some William Rast for your FACE! JT4B has been teasing us with some sneak peeks at the new eyewear line from William Rast. From  Just Eye Wear:

Conceptualized and founded in 2005 by megastar Justin Timberlakeand his business partner Trace Ayala, the William Rast company originally just sold denim products. Over time the brand has expanded to include leathers, woven clothing and knits, and now eyewear . Scheduled to debut in 2011, one line of glasses will be called “William Rast Eyewear” and the other line will be called “William Rast Racing Eyewear”.

The line of designer specs will cater to both men and women and will be produced in conjunction with the well-established eyewear company Viva International Group. Frank Resigna, president of Viva International said in a press release “With such an incredible creative force behind the brand, the possibilities are endless. Combined with a strong sense of style and fashion, a complete design story is portrayed not only in the eyewear collection, but also throughout the full William Rast lifestyle brand.”

None of the upcoming William Rast Eyewear designs have been released yet, but it seems probable that the designer line will include a at least a few thick black rimmed glasses that Timberlake personally favors.

Referring to the William Rast Racing Eyewear line, Dyne said the design inspiration would not come from Timberlake, but rather from William Rast’s relationship with Indy-car racing. “We’ve been involved with Indy-car racing for some time through sponsorships and various other ways, so the collection will draw inspiration from that.” he said. He also said that the racing collection will feature “technical features” and a “sportier” style.


Check out the latest information on WilliamRast lines at www.WilliamRast.com or follow them on twitter at twitter.com./williamrast

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